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Logo On-Air
Identity Refresh
2010
LOGO asked us to help them refresh their on-air identity. We developed a graphic palette in which geometric shapes collide with animal prints to become a new skin for the channel. The diagonal slash, a visual intersection, activates LOGO's redesigned navigational system giving it a sharp style and irreverent attitude. Patterns emerge and gradients slice through the screen revealing LOGO's messaging and bold typographic palette. Animation: Alec Donovan. Take a look at the montage HERE.

Alec Donovan
Gradients
Pattern
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